The Major


The Cultural Entrepreneurship Major

Cultural Entrepreneurship is an emerging academic discipline that examines how cultural products traditionally associated with the fine and liberal arts, such as art, theater, poetry, and literature, but also cultural activities such as sports, music, food, and film events, are having an increasingly important impact on the growth of local, national, and global economies.

Cultural Entrepreneurship scholars thus study the impact of culture on economies and develop new strategies for enhancing local livelihoods by creative, new, sustainable, socially responsible ways of producing income through cultural activity. The program stresses the centrality of culture in the success of entrepreneurial endeavors. Building on the concept of cognitive ambidexterity, it combines training in quantitative skills and predictive logic that is common in business schools with extensive work in creative logic and thinking, as it is most often cultivated in the liberal arts. Predictive logic refers to the ability to generate models, forecasts, and estimates, while creative logic addresses the ability to self-examine, understand social contexts, and to shape the future by identifying courses of action and negotiating complexities of human decision-making. Students in this program will complete an extensive core of entrepreneurship, management and conceptual competency in the culture and creative economy. Students develop cultural literacy through the study of at least one Foreign or Indigenous language. Students can choose one of the two sub-plans: certificate of business administration or leadership development. To contextualize cultural entrepreneurship students are required to take a minor or major in another pre-approved field of study. Majors are encouraged to incorporate a study abroad experience into their programs.




Breaking Down The Major 

The Cultural Entrepreneurship (CUE) program is designed for our modern cultural and creative economy. All CUE graduates come away from our program with:

      • B.A. in Cultural Entrepreneurship (College of Liberal Arts)
      • Certificate in Business Administration or Leadership Development 
      • Either (1) a minor and/or (2) another certificate or major in an area of their choice (required)
        • Based on their curricular paths and interests, CUE students tend to select minors in Foreign Languages (Chinese Area Studies, French Studies, German Studies, Hispanic Studies, Latin American Area Studies), Journalism, Communication, Business Areas (Business Administration, Entrepreneurship, Marketing, Management), International Studies, and Museum Studies, among others. The students' faculty advisors can discuss complementary study options and help on course planning.

For the most recent program details of the B.A. in Cultural Entrepreneurship, please visit the UMD OneStop University Catalogue page


The Major: Three Pillar Academic Model

Cultural Entrepreneurship majors develop critical business and entrepreneurship skills within the liberal arts domain. 

The CUE major is conceptually built around three pillars:

    • Business and Leadership

  A basic introduction to all aspects of business accomplished through 8 courses leading to a Certificate of Business Administration


 Alternatively, 5 courses to develop an understanding or organization their roll in society, group work, project management, and leadership theory and practice leading to   UMD Leadership Certificate. 

    • Entrepreneurship and the Creative Economy 

 Develop an understanding of the creative economy, the importance of creativity, design thinking, and entrepreneurial mindset in order to be a cultural entrepreneur or manage a cultural organization. 

    • Languages and Cultures

Develop a beginner or advanced level of proficiency in one or more world languages through 6 courses gaining core cultural competencies necessary for the creative economy. 


Cultural Entrepreneurship Courses

CUE courses are open to all UMD students, with select courses requiring some prior knowledge. Within the 2017-18 Academic Year, the CUE faculty will be teaching the following courses: