Avesa Rockwell

Photo of Avesa Rockwell

Professional title

Instructor & Writing Program Administrator


As a student and teacher of academic and technical writing and rhetoric, I strive to create an engaged classroom environment that promotes intellectual curiosity, risk-taking, and community-building; essential attributes of any functioning democratic society.

As a researcher, I am interested in the ways that digital media impact students’ reading habits and comprehension and in the ways that confirmation bias can undermine the efficacy of social and environmental activists.

In my role as Associate Writing Program Administrator, I have collaborated with colleagues to create a suggested curriculum for College Writing, a handbook for instructors, and a lending library. I have been conducting institutional research on optimal classroom design for digitally enhanced first-year writing classes and how learning communities can increase retention. 

Prior to academic work, I worked in the non-profit and public sectors, where I oversaw the production and maintenance of grants, administrative and annual reports, websites, and outreach materials. With WritersCorps, a national literary arts program serving youth-in-need, I managed contracts with artists and major publishers to finance and produce anthologies of student writing. Currently, my husband and I run Heck of the North Productions, a small business that organizes and promotes long distance gravel road bicycle events in the Northland.


MA, English Studies, University of Minnesota Duluth, 2006

BA, Economics and Community Development, The Evergreen State College, 1994

Courses Taught

WRIT 1120: College Writing
WRIT 1017: The Rhetoric of Popular Culture
WRIT 3110: Advanced Writing: Arts and Letters
WRIT 3121: Advanced Writing: Businesses and Organizations
WRIT 3160: Advanced Writing: Social Sciences