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The Cultural Entrepreneurship Major
Cultural Entrepreneurship is an emerging academic discipline that examines how cultural products traditionally associated with the fine and liberal arts, such as art, theater, poetry, and literature, but also cultural activities such as sports, music, food, and film events, are having an increasingly important impact on the growth of local, national, and global economies.
Cultural Entrepreneurship scholars thus study the impact of culture on economies and develop new strategies for enhancing local livelihoods by creative, new, sustainable, socially responsible ways of producing income through cultural activity. The program stresses the centrality of culture in the success of entrepreneurial endeavors. Building on the concept of cognitive ambidexterity, it combines training in quantitative skills and predictive logic that is common in business schools with extensive work in creative logic and thinking, as it is most often cultivated in the liberal arts. Predictive logic refers to the ability to generate models, forecasts, and estimates, while creative logic addresses the ability to self-examine, understand social contexts, and to shape the future by identifying courses of action and negotiating complexities of human decision-making. Students in this program will complete an extensive core of entrepreneurship, management and conceptual competency in the culture and creative economy. Students develop cultural literacy through the study of at least one Foreign or Indigenous language. Students can choose one of the two sub-plans: certificate of business administration or leadership development. To contextualize cultural entrepreneurship students are required to take a minor or major in another pre-approved field of study. Majors are encouraged to incorporate a study abroad experience into their programs.
Breaking Down The Major
The Cultural Entrepreneurship (CUE) program is designed for our modern cultural and creative economy. All CUE graduates come away from our program with:
- B.A. in Cultural Entrepreneurship (College of Liberal Arts)
- Certificate in Business Administration or Leadership Development
- Either (1) a minor and/or (2) another certificate or major in an area of their choice (required)
- Based on their curricular paths and interests, CUE students tend to select minors in Foreign Languages (Chinese Area Studies, French Studies, German Studies, Hispanic Studies, Latin American Area Studies), Journalism, Communication, Business Areas (Business Administration, Entrepreneurship, Marketing, Management), International Studies, and Museum Studies, among others. The students' faculty advisors can discuss complementary study options and help on course planning.
For the most recent program details of the B.A. in Cultural Entrepreneurship, please visit the UMD OneStop University Catalogue page.
The Major: Three Pillar Academic Model
Cultural Entrepreneurship majors develop critical business and entrepreneurship skills within the liberal arts domain.
The CUE major is conceptually built around three pillars:
- Business and Entrepreneurship
- Cultural Competencies
- Foreign Languages
CUE students can select from a number of courses in conceptual competencies pillar, in order to develop depth in specific areas. Within these pillars, students are exposed to a variety of disciplines, creating a "Big Picture" thought process through six key areas of conceptual competencies:
Creativity and Design
Empathy, Ethics, and Respect
Picture and Story
Play and Discipline
Symphony and Synthesis
Cultural Entrepreneurship Courses
CUE courses are open to all UMD students, with select courses requiring some prior knowledge. Within the 2017-18 Academic Year, the CUE faculty will be teaching the following courses:
- CUE 1001: Culture Industry and Creative Economy (3 cr.)
- CUE 1111: Creative Problem Solving (3 cr.)
- CUE 3001: Foundations of Cultural Entrepreneurship I (3 cr.)
- CUE 3002: Foundations of Cultural Entrepreneurship II (3 cr.)
- CUE 3101: Introduction to Design Thinking and Conceptual Competencies (3 cr.)
- CUE 4002: Managing Cultural Organizations (3 cr.)
- CUE 4096: Field Study/Internship (2 cr.)